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New At W/--- Project Space

May 2010 W/ 2X4 AND LEONG-LEONG ARCHITECTS
May 6-15, 2x4, it is what it is, closing reception 5/14, 7-9 pm
May 17-31, Leong-Leong, closing reception 5/27
141 Division St. NY, NY

May 5-15 W/——— will feature a collection from the recent retrospective it is what it is, by New York City-based design firm 2x4, Inc. This book paints the portrait of a studio in 1000 images and will be displayed on the walls and floors as well as the sidewalk outside the installation space. The objective is to draw in passersby in order to encourage interaction with this large collection of work in a compact space. The closing party will be on 5/14, 7-9


Following 2x4 W/--- will exhibit work by Leong-Leong Architects May 17- 31. Working closely with materiality and site specificity, the architects intend to subvert the form of pink foam, turning the gallery space into a cleverly constructed water cooler. Conceived of as a Box-within-a-Box, the installation is composed of the commonly used hard-foam insulation to create an experience that embraces the tight confines of the gallery space while utilizing the thermal properties of the foam thus creating a "cooling" room. From the street, this installation appears as a glowing, pink, enigmatic box, its contents and purpose unknown. Once inside the box, all reference to the boundaries of the gallery are obscured, leaving only a warm glow around a grotto of cool beer and hot dumplings. The wit and humor combined with the considered use of basic materials make this a playful and intelligent collaboration. The closing party will be on May 27th. 

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