Entries in Augmented Reality (4)

BOEING 747 : A Domestic Goddess

On the 22nd January 1970, the first commercial flight of the Boeing 747-100 took place with Pan Am between London and New York. Manufactured by Boeings Commericial Airplane unit in the US, and at 2 and a half times the size of its predecessor the 707, the 747 was the first 'widebody' every produced (in fact holding the passenger capacity record for 37years).



The amazing technology at work to create the fascinating 'journey through the sky' seen in the above film is unfortunately not apparent within the interior of the 747.

Here a thin lining hides the many systems and technologies at work, creating an artificial domestic environment that distorts the true experience of being 'up in the air'.



Further research into the manufacturing of the experience of flight reveals amazing colours, technological instruments and complex engineering, all of which are again left unseen through our aspiration for the familiar and comfortable.




Do we really desire an experience of flying which hides the amazing technology behind it ?

Is comfort and familiarity really more important ? or are the technologies at work so complex that we are left feeling uneasy at not being able to make sense of their vast array of functions ?

 Maybe it is for the best.. it reminds me of a story a friend told me about an airline pilot he knew, and how no matter how many time he flew a plane, at the point when the massive vessel lifted gracefully off of the ground he couldnt help think to himself.. 'Wow.. this really works!'

Urban media dissemination

Augmented realities become spontaneous when an "army" of cyclists transport projectors and sound equipment to locations around the city to create ephemeral audio/visual experiences using existing architecture or nature as a backdrop. 

Originally started within the Interdisciplinary Program in Collaborative Arts at the University of Minnesota, the project continues to grow by creating new artistic interventions in unique atmospheres.

Bike-mobilized media disseminator (courtesy neighborhoodartonwheels.org)

The public influences the display in real-time.

Are you on the lookout?

We believe this also further eliminates the need for defined central meeting space for work/client interactions.  Going to the office or going to wherever you want to go?  Queue up the sound and the overhead and the presentation is the final product.

Augmented Realities

Puma's new advert by Droga5.

Pablo Valbuena projections on the city hall in The Hague

Dead leaves by the White Stripes. Classic

...if only all walls could talk

Friday Feature: Augmented Reality (AR) 

Editor's Note: George Agnew is an unlicensed architect and designer working in New York. His Blog, The Architecture of Fear, focuses on how security changes the built world we live in. George's post is the second in our special feature section, where we offer a voice to those outside of The Functionality.

Through Archipreneur I came across an amazing demonstration of Augmented Reality (AR). It reminds me of an article I saw on Wired about how the Department of Defense (DOD) has test programs where they are trying to identify buildings on the fly. Now we must not only consider the physical attributes of a space but also the meta or virtual attributes which can be ascribed by anyone. Just think, if you piss someone off, they tag your building as a terrorist weapon cache with their mobile phone, the next time a drone flies overhead, you might have a small problem!

This specific example uses SketchUp with a plugin from Inglobe Technologies (not free unfortunately but not as expensive as you’d think). I’ve noticed a steady increase in the use of camera matching in video whether in professionally done television promos or amateur architecture videos. When done well the images can be quite compelling. The difference here is that Augmented Reality is the application of this in real time. Keep in mind that you could do this from your home computer with about $100 in software: 

Think virtual reality minus the goggles, crappy helmet and the quasi-hi tech pod in some lab (ok maybe that’s how I picture it) and imagine walking around on the street or in the countryside. Now if you feel like you might look a little stupid walking around with your laptop open fear not, concurrent to this development of desktop AR is “Mobile Augmented Reality”. As demonstrated in the video that led this post, by this app called Wikitude on the Google Android mobile phone platform.

With mobile phone companies pushing downloadable content to phones, it’s not difficult to imagine these two streams of AR coming together. Design and develop your own objects which can be downloaded to your phone (data) and then using your phone (software) you can apply it to anywhere you go (the real world).